About Us

Six years in the making, Founded by Rasmeet Kaur, Ras began as a dream and a profound goal - to uplift, promote, and empower women through the art of fashion. For Ras, fashion is more than just looking good; it's about doing good. The brand's DNA is rooted in the concept of "conscious luxury," Ensuring that every aspect of our products - from Fabric Sourcing to Packaging have been Sustainably sourced and Ethically Crafted by Women artisans, empowering communities in need. a philosophy that weaves ethics and elegance into every thread.

At Ras, the alchemy of Eastern and Western silhouettes is celebrated, creating a unique blend of Indowestern fashion that resonates with the modern woman. With a focus on Resort wear infused with subtle influences from everyday work attire to special event ensembles, Ras embodies the versatility and richness of the contemporary woman's lifestyle

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THE DESIGNER

The journey of Ras begins with our designer, Rasmeet Kaur. Her love for fashion was ignited early on. She pursued a bachelor’s degree in fashion design, where she met inspiring peers and mentors who shaped her vision.

In 2019, with dreams of launching her own fashion label, Rasmeet faced the challenges of the global pandemic. This unexpected pause allowed her to delve deeply into the principles of slow fashion, ethical production, and sustainability. Emerging from this period with renewed determination, she was equipped with a vision far beyond just creating a fashion brand. After two years of refining ideas, sketches, and concepts, RAS transitioned from a dream to reality in January 2023. The brand stands as a testament to Rasmeet’s resilience, creativity, and unwavering dedication. Ras is not just a fashion label; it is a raw reflection of her life's tapestry of grief, love, hard work, and dreams.